HomeWorkout10 Tricks To Start With Email Marketing

10 Tricks To Start With Email Marketing

Email marketing has seen a lot of changes since Constant Contact introduced the first email marketing tool for small businesses in 1998. If you have yet to get started with email marketing, there’s no better time to jump in.

What has not changed is email marketing’s effectiveness. Studies show that email marketing continues to outperform other digital marketing channels including social media and paid search.

Email Marketing

To help you out, I’ve compiled 10 things you need to do when you’re getting started with email marketing:

1. Select Email Marketing Service Provider

Email marketing is a powerful tool for businesses of all sizes, but working with an email marketing services provider is the best way to leverage automation and effectively deliver messages to large groups of contacts or subscribers. Service providers also offer professional email templates, tools to grow and manage your email list, and tracking features that show you who is opening and engaging with your campaigns and messages.

2. Have an Extensive Email Marketing Contact List

There are a few ways to start building an email list, even if you don’t have any existing contacts. Think of customers and people you already have a relationship with. Maybe it’s the business contacts you email with on a regular basis; maybe you just start with a few supportive friends and family members.

You can also encourage sign-ups by putting a paper sign-up sheet near your register, adding an online sign-up form to your website, and encouraging your social media followers and loyal customers to sign up.

3. Put all Email Marketing List into your Contact

Once you have an email marketing account and an initial list of contacts to send to, you can add them to your account. You can upload a contact list from an existing spreadsheet or import contacts right from a Gmail or Outlook account.

If possible, you should organize your contacts into separate lists based on what you know about them. For example, if you own a gym, you could create separate email lists for people who have taken swimming lessons and those who have attended yoga classes. That way you can send out targeted emails based on their specific interests.

4. Add the Welcome Email

Your welcome email is one of the first interactions your new email subscribers will have with your brand. It’s important to make a good impression and deliver value right away. Your welcome email should start with a warm greeting, give an overview of what they can expect to receive from you in the future, and offer them something useful right away. Once you have your welcome email set up, it will be sent to all new contacts automatically.

5. Client Grabbing Messages

One of the most difficult aspects of owning a business can be mustering up the courage to write. I understand that writer’s block is a common occurrence that happens to even the most experienced writers. In order to snap out of it, I pretend that I am having a conversation with someone and write down exactly what I would say to them.

Moreover, it is helpful to follow a process that can be repeated and to break the message down into three sections:

1. What are you offering? — Headline

2. How will it help the reader? — Message body

3. What should they do next? — Call to Action

6. Get some Attractive Subject Lines

The subject line of your email is one of the most important aspects of the whole message. This is because your subscribers will see this line of text before they even open the email. Creating a good impression here is essential to getting people to actually read your email. On the other hand, write something bland and boring in the subject line and people will likely skip over your email without a second thought.

Keep your subject line short and to the point — around 40 characters. You can also try to draw attention by asking a compelling question, including a sense of urgency, or just teasing your message.

7. Send Email at Specific Time

When sending an email, it is important to consider the timing as every audience is different. The best time to send an email will depend on who is on your email list. With customer data, it is possible to compile information on which day and time might work best for a certain industry. Another option is to create a consistent sending schedule and stick to it. For example, if you send out a newsletter on the first of every month, your audience will come to expect it in their inboxes.

8. Track the Results

Do not be fooled — email marketing does not end when you hit send. You should track your open rate, click-through rate, unsubscribe rates, etc., and work to improve these metrics over time. By taking a few minutes to review your email reports, you can glean valuable information like who opened your email, who clicked on specific links, and what information was most interesting to your readers. This understanding will allow you to make improvements and learn more about your customers and subscribers.



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